I spend a lot of time on this blog speaking about ways to improve enterprise communication through persistent group chat. At the same time, the use of new tools such as blogs, RSS, video, and many other technologies is also changing the way organizations of all types market their products and services.
I do not believe that "traditional" forms of marketing are totally irrelevant and we have programs within Parlano to execute many of those programs with great success. But, I am also a firm believer that the best ways to reach potential buyers and influencers has changed and that the use of new technologies that create more of a "market conversation" are the future.
This blog, and the blog of others at Parlano such as Nick's "They Speak" and Bob's "So..." have helped us create a real conversation with many, many more people than we could using traditional marketing. In addition to delivering results, I also find that it is a lot more satisfying as a marketer.
Why do I mention this? I have the privilege of being on the agenda for SLAM 2007 in Denver, June 6-7 where I will discuss some of our experiences and see some pretty interesting approaches from others. I hope to see you there!
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