We are all very excited about the recent launch of MindAlign Mobile. Not just because we have launched a new product that has a ton of customer excitement, but because those of us in Parlano can now be more effective on the road ourselves!
You see, inside Parlano, we use MindAlign for the vast majority of our internal communications (and much of our external communications as well). Sales discusses account and territory plans in open forums that allow the rest of the team to always know what is going on and to get engaged when needed. Development coordinates product planning and development. Marketing collaborates with Development and Sales on campaigns, events, and sales support. Executives have a completely transparent view, and ability to participate, in just about every major activity in the firm.
The problem? Until now, when someone in Parlano was on the road, they had to fall back to email. And more often than not, he/she was using email as a group chat surrogate, trying to hold a multi-person conversation using a paradigm that is not well suited for the purpose. Don't get me wrong, email is a valuable tool, but IMO a large percentage of email traffic is really a persistent group conversation that should be conducted in a better way-- persistent group chat.
So, now that MindAlign Mobile is here we have the best of both worlds. My handy mobile device keeps me connected on email and group chat. I have found that I am much more likely to post thoughts and information while on the road because I now know that I am not inundating people's mobile and desktop inboxes. And I am more connected than ever. My commute and travel has not been the same since.
